It was perhaps only into the second week of the COVID-19 imposed lockdown that the reality of people staying at home for an exceptionally long time suddenly set in.
I have been taking time to really understand design thinking and I discovered from my research that empathy plays a vital role in designing solutions that work for people.
Customers have changed over time. Today, customers are looking for a meaningful and exceptional experience, not just lip service from their various platforms or providers.
