Category: Branding

Taking your visual marketing back to basics

In today’s visually-driven world, it can be easy to get caught up in the latest trends and cutting-edge techniques when it comes to marketing your brand visually. However, sometimes it’s important to take a step back and focus on the basics to get a fresh view of your brand. Here are some ways you can do that.

On a budget? Rethink your image sources

There are several ways to create visually appealing content without spending a lot of money or hiring a professional photographer. One option is to use stock images. Additionally, you can find free vector graphics and images online that can be used for website design or social media posts.

Another low-cost approach to obtaining high-quality images is to create them yourself. Online tutorials can teach you the basics of photography and design, enabling you to develop on-brand pictures that help you stand out.

Make the most of your images

Using high-resolution photos is one area where you should not take shortcuts. High-quality images can give your visuals a professional look, setting you apart from competitors. Being original with your visuals is also essential; feel free to think outside the box and experiment with new ideas. Finally, always conduct visual tests before launching a campaign, testing how your visuals appear on different devices and browsers and ensuring they load quickly and appear sharp in all sizes.

When it doubt, keep things simple

Less is more in visual marketing because a cluttered design can detract from the intended message. When too many elements compete for attention, it can be difficult for the viewer to focus on the most important information. A minimalistic approach draws the viewer’s attention to the critical message or image, which can be more impactful and memorable. A simple design can also convey a sense of professionalism and attention to detail. Ultimately, visual marketing aims to communicate a message or idea effectively, and a less-is-more approach can be a powerful tool in achieving that goal.

Be consistent

Consistency is a crucial aspect of visual marketing that involves using the same colours, fonts, and design components across all your marketing materials. This creates a professional look for your brand and helps customers easily recognise your products. It’s also important to be consistent in the message you want to convey. If your graphics are disorganised, it can be difficult for customers to understand your message. So, keep your message simple and clear and make sure it matches the graphics you’re using. Maintaining consistency in these two areas can create a strong visual identity that will appeal to your target audience.

5 ways to set clear expectations for your next design project

Are you tired of miscommunications and misunderstandings on your design projects? Do you wish there was a way to set clear expectations from the start? Look no further! In this article, I’ll share five practical tips to help you define project goals, communicate effectively with stakeholders, and avoid surprises along the way. Whether you’re a seasoned designer or just starting out in your career, these strategies will help ensure that your next project is a success. So grab your notebook and let’s get started!

1. Define the scope of the project

The first step in setting clear expectations for your next design project is to define the scope of the project. This means identifying what the project will entail and what deliverables you expect to receive. Once you have a good understanding of the scope of the project, you can then start to set realistic expectations for the outcome of the project.

One way to ensure that you have a clear understanding of the scope of the project is to create a project brief. This document should outline all aspects of the project, including its objectives, deliverables, timeline, budget, and any other relevant information. By having this document in place before starting the project, you can avoid potential misunderstandings and ensure that everyone is on the same page from the start.

Another important aspect of defining the scope of the project is communicating with your team. Make sure to discuss your expectations for the project with them and get their input on what they feel is realistic. By doing this, you can avoid any surprises down the line and set yourself up for success.

2. Set a timeline for the project

When setting expectations for your next design project, be sure to include a timeline of when you expect various tasks to be completed. This will help keep everyone on track and ensure that the project is completed in a timely manner.

Some things to consider when creating a timeline for your project:

  • When do you need the final design delivered?
  • How long do you expect the design process to take?
  • What are the milestones along the way?
  • When do you need feedback from the client?

3. Choose the right format for your project

There are a few things to consider when deciding on the format for your next design project. The first is what type of project it is. Is it a brand identity project? A web design project? A packaging design project? Each has different considerations.

The second thing to think about is the timeline. How much time do you have to complete the project? This will help you determine if you need to go with a simple or complex format.

Finally, consider your budget. This is important because it will dictate how many revisions you can make, and whether or not you can afford to hire additional help.

Once you’ve considered all of these factors, you’ll be able to choose the right format for your project. If you’re still not sure, don’t hesitate to reach out to a professional designer for help.

4. Set a budget for the project

When it comes to design projects, one of the most important things you can do is set a budget. This will help ensure that you and your designer are on the same page from the start, and it will give you a clear idea of what to expect.

If you’re not sure how to set a budget for your project, there are a few things you can keep in mind. First, think about the scope of the project. How many pages or pieces will need to be designed? What kind of turnaround time are you looking for? Once you have a better idea of the scope, you can start to research prices.

There’s no hard and fast rule for how much to spend on a design project, but as a general guideline, you can expect to pay $50-$100 per hour for basic design work, and $100-$200 per hour for more complex or specialized work. Keep in mind that these rates may vary depending on the designer’s experience and location.

Once you have an idea of what you can afford to spend, it’s time to start talking to designers. Be upfront about your budget from the beginning, and ask if they’re able to work within that price range. It’s also important to ask about their process and what kinds of deliverables they typically provide. This way, you’ll know exactly what to expect when it comes time to receive the final product.


5. Communicate with your team regularly

In order to set clear expectations for your next design project, it is important to communicate with your team regularly. This means having regular meetings (at least once a week) and keeping lines of communication open at all times. You should also make sure that everyone on the team is aware of the project timeline and milestones so that everyone is working towards the same goal.


Setting clear expectations on any design project is essential for achieving the best possible outcome. By following these five tips, you can ensure that your next design project will be a success and that all parties involved are on the same page throughout the process. From outlining specific timelines to setting measurable goals, these steps will help you create a smooth and successful workflow that produces excellent results in the end.

5 Ways To Stop Your Designs From Looking The Same

As a designer, it’s easy to get stuck in a creative rut. You can find yourself creating the same designs again and again without even realizing it. This can be an issue because your clients will expect something fresh and unique, and you don’t want to risk losing them. If this sounds like a problem you encounter often, then I have some solutions for you! Read on to learn 5 ways to stop your designs from looking the same, so that you can surprise and delight your customers every time.

Understand the principles of design

If you find yourself stuck in a design rut, it might be time to take a step back and review the principles of design. By understanding and applying the principles of design, you can break out of your comfort zone and create fresh, new designs that are both unique and effective.

The principles of design are the building blocks of any good design. They include balance, contrast, hierarchy, repetition, and unity. When used right, these principles can help you make beautiful visual compositions that get your message across.

Balance is the distribution of visual weight within a composition. It’s important that your designs have a sense of balance so they don’t look “lopsided” or off-kilter. One way to achieve balance is to use symmetry, which creates a sense of stability and orderliness. Asymmetrical balance is another option that can add interest and movement to a composition.

Contrast is the use of dissimilar elements to create visual interest. High-contrast designs are eye-catching and can be used to attract attention to important information. However, too much contrast can be overwhelming, so it’s important to find a balance that works for your particular design.

Hierarchy is putting things in a composition in order of how important they are. Using hierarchy in your designs helps viewers understand what is most important and what they should focus on first. You can establish hierarchy through the use of size, colour, spacing.

Find your own style

When it comes to design, one of the worst things you can do is fall into a rut and start repeating the same designs over and over again. Not only does this make your work look boring and stagnant, but it can also lead to creative burnout. So how do you make sure your designs always look fresh? Here are a few tips:

1. Find your own style: It’s important to find a design style that suits you and stick with it. This doesn’t mean you have to be pigeonholed into one particular style, but having a signature look will help your work stand out from the rest.

2. Experiment with new techniques: Even if you think you’ve found your perfect design style, it’s important to keep experimenting with new techniques and ideas. This will not only help keep your work looking fresh, but it will also help you evolve as a designer.

3. Take inspiration from others: A great way to come up with fresh ideas is to take inspiration from other designers and artists. But don’t just copy their work – use it as a starting point for something new and unique.

4. Get feedback from others: Another great way to ensure your designs always look fresh is to get feedback from friends, family, or fellow designers. They may see things that you’re blind to, and their input can help you improve your work exponentially.

Develop a process

When it comes to design, the process is everything. Without a solid process in place, it’s all too easy for your designs to start looking the same. That’s why it’s so important to develop a process that you can use on every project, no matter what the brief may be.

Here are a few ways to stop your designs from looking the same:

1. Develop a process: Having a set process that you follow on every project will help to keep your designs fresh and unique. Make sure to document your process so that you can refer back to it whenever you need some inspiration.

2. Experiment with new techniques: Trying out new design techniques is a great way to keep your work interesting. Push yourself to try something new on every project, even if it’s just a small change.

3. Take on different types of projects: Challenging yourself with different types of projects will also help to keep your work varied and interesting. Designing for different industries or target audiences will help you flex your creative muscles and come up with truly original solutions.

4. Get feedback from others: Getting feedback from other designers, clients, or even friends and family can give you some valuable insights into how your work is perceived. Use this feedback to make necessary changes and improve your designs.

5. Take some time off: Sometimes the best way to refresh your creativity is to take some time away from design altogether. Go on vacation, take up a new hobby, or just spend some time away from the computer. Doing something completely unrelated to design can help you come back with fresh ideas and perspectives.

Developing a process that works for you will help keep your designs fresh and exciting. Experiment, get feedback, and take some time off every once in a while to stay inspired. Good luck!

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Take inspiration from other designers

When it comes to design, inspiration is key. Without it, your work will suffer. There are a number of ways to find inspiration for your work, but one of the best ways is to take inspiration from other designers.

Looking at what other designers are doing can give you a fresh perspective on your own work. It can also help you see things that you may have missed before. When taking inspiration from other designers, be sure to keep your own style in mind. You don’t want to copy someone else’s work but rather use it as a starting point for your own.

Get feedback from others

When you’ve been designing for a while, it’s easy to fall into a design rut and end up with a portfolio that looks the same. One way to combat this is to get feedback from others.

Other designers can give you an objective perspective on your work and point out areas that may need improvement. Additionally, clients or potential employers can provide feedback on what they’re looking for in a designer. By incorporating this feedback into your designs, you can help ensure that your work stands out from the rest.

Stay up-to-date on trends

Designers have to constantly stay up-to-date on trends in order to keep their work looking fresh. Trends come and go, so it’s important to pay attention to the latest design trends and see how they can be applied to your work. This could mean experimenting with a new colour palette or trying out a different layout style.

By being aware of trends and incorporating them into your designs, you can ensure that your work always looks modern and up-to-date.

Babajide Olowookere is a senior graphic designer at Big Ambitions, which is South Africa’s top content marketing company.