Category: Corporate

The Age of Re-Enchantment: Reigniting Magic and Joy in a Hyperrational World

In today’s hyperconnected and hyperrational world, where algorithms and data drive our decisions, something profound is happening. People are feeling depleted, detached, and uneasy. The joy and wonder that once infused our lives seem to have diminished. However, amidst this backdrop of discontent, there is a widespread yearning for re-enchantment. This article explores the age of re-enchantment, its implications for brands, and how they can deliver on consumers’ deep-seated desire for magic, meaning, and joy.


In an era defined by efficiency, logic, and reason, the age of re-enchantment emerges as a powerful counterbalance. Re-enchantment can be understood as a longing for magic, wonder, and a deeper sense of connection with the world. As the hyperrational world grows, with its emphasis on data-driven decision-making and technological advancements, there is an increasing need to rekindle the human spirit and restore a sense of awe and inspiration.

Attention for Sale

In the attention economy, capturing and maintaining people’s attention has become a valuable currency. The constant barrage of information and stimuli vying for our attention has made it harder than ever to focus and experience genuine moments of joy. Brands and platforms compete for our limited attention, employing strategies that range from personalized content to sensationalism, ultimately shaping our experiences and influencing our perceptions.

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The Joy Deficit

Modern society is grappling with a joy deficit. The pursuit of productivity, success, and material wealth often leaves little room for genuine joy and fun. The consequences of a joyless existence are far-reaching, affecting our mental and emotional well-being. To re-enchant our lives, we must recognize the importance of joy and actively seek ways to infuse it into our daily routines.

You can be dark and unexpected as long as the end of the story brings you back to your humanity. — Kenneth Carter, Charles Howard Candler Professor of Psychology, Oxford College of Emory University

Fear, Dystopia, and the Uncanny

Fear and dystopia permeate our society, both in real-world events and fictional narratives. The allure of the uncanny, the strange, and the eerie, captivates us, providing a temporary escape from the banality of everyday life. However, constant exposure to fear-inducing stories and scenarios can heighten our anxieties and contribute to a sense of detachment from the world.

Depleted, Detached, and Uneasy

In the hyperrational world, people often find themselves emotionally depleted, detached, and uneasy. The relentless pursuit of efficiency and rationality can erode our sense of self and disconnect us from our emotions. The increasing prevalence of anxiety, depression, and burnout is a testament to the toll this hyperconnected world can take on our well-being.

The Yearning for Re-Enchantment

Amidst this emotional landscape, there is a profound yearning for re-enchantment. People long for experiences that transcend the mundane, offering a glimpse into something greater than themselves. The quest for re-enchantment extends beyond personal fulfillment; it is a collective desire to find meaning, purpose, and a renewed sense of wonder in a world that often feels cold and indifferent.

Brands and Re-Enchantment

As people seek re-enchantment, their expectations of brands have shifted. No longer satisfied with mere transactions, consumers now expect brands to be active participants in their journey towards re-enchantment. Brands have the opportunity to create meaningful experiences that ignite the spark of magic and connect with consumers on a deeper, emotional level.

Customers are looking for a sense of discovery and escapism from the everyday, thus they relate to spaces that transport them away and take them on an adventure. – Torquil McIntosh and Simon Mitchell, Co-founders of the global design studio Sybarite

Re-Enchantment and Brand Engagement

Re-enchantment can drive brand engagement by creating emotional connections. Brands that understand the power of storytelling, symbolism, and sensory experiences can captivate consumers’ hearts and minds. By infusing their products and services with enchantment, brands can differentiate themselves and foster long-lasting loyalty.

Re-Enchantment Personas

Understanding different consumer archetypes is crucial in tailoring brand experiences that re-enchant each persona. Whether it’s the dreamer, the explorer, or the nostalgic, brands must identify the unique desires and aspirations of their target audience. By speaking directly to these personas, brands can forge deeper connections and establish themselves as beacons of re-enchantment.

Radical Reconnection

Superficial engagement is no longer sufficient. Brands must strive for radical reconnection — a deep, meaningful bond that extends beyond transactional relationships. This requires brands to actively listen to their consumers, empathize with their desires, and co-create experiences that reignite the magic and joy in their lives.

Unleashing the Joyconomy

Within the age of re-enchantment lies the concept of the joyconomy. The joyconomy acknowledges joy as a strategic advantage for brands, recognizing that joyful experiences create positive associations and drive customer loyalty. By infusing joy into every touchpoint, from product design to customer service, brands can unlock the full potential of the joyconomy and create a lasting impact.

Statistics and Research Figures

The Wunderman Thompson report “The Age of Re-Enchantment” provides valuable insights into this emerging trend. According to the report, 78% of consumers believe that brands should make their lives more magical, while 84% agree that brands have the power to create meaningful experiences. These statistics underscore the significance of re-enchantment as a driving force in consumer behaviour and the immense opportunities it presents for brands.


The age of re-enchantment signifies a transformative shift in the way we approach our lives and our interactions with brands. As people yearn for magic, meaning, and joy, brands have a unique opportunity to answer that call and forge profound connections. By understanding the emotional landscape of the hyperrational world and embracing re-enchantment, brands can create experiences that inspire, delight, and rekindle the human spirit.


1. How can brands deliver re-enchantment in a hyperconnected world? Brands can deliver re-enchantment by embracing storytelling, symbolism, and sensory experiences. They must go beyond transactions and strive for emotional connections with consumers.

2. Why is joy important in today’s society? Joy is crucial for our mental and emotional well-being. It brings meaning, fulfillment, and a sense of wonder to our lives, counteracting the joy deficit prevalent in modern society.

3. How can brands tap into the age of re-enchantment? Brands can tap into the age of re-enchantment by understanding their target audience’s desires and aspirations. By tailoring experiences that speak directly to these desires, brands can create powerful emotional connections.

4. What is the joyconomy? The joyconomy recognizes joy as a strategic advantage for brands. By infusing joy into every aspect of their offerings, brands can create positive associations and drive customer loyalty.

5. Where can I learn more about the age of re-enchantment? For further insights and information on the age of re-enchantment, refer to the Wunderman Thompson report “The Age of Re-Enchantment,” which explores this trend in detail.

Get Out of Autopilot Mode and Fulfill your Purpose In Life

Are you living on autopilot? Do you feel like every day is the same and that you’re just going through the motions? It’s a common feeling, but one that can be dangerous to your mental health and overall well-being. Living in autopilot mode means missing out on opportunities for growth, happiness, and fulfillment.

What is autopilot mode?

Autopilot mode is a state of mind where we go about our daily lives without really thinking about what we’re doing. We get up, go to work or school, come home, eat dinner, watch TV and then go to bed — all on autopilot.

It’s easy to fall into this routine because it feels comfortable and familiar. We don’t have to think too much about what we’re doing, which can be appealing when life gets hectic.

However, living in autopilot mode means that we aren’t fully present at the moment. Our minds are elsewhere — either dwelling on the past or worrying about the future. This leads us to miss out on new experiences and opportunities for growth.

When we’re in autopilot mode, everything becomes monotonous and mundane. It’s like living Groundhog Day over and over again. We stop challenging ourselves because there’s no point — everything seems pointless anyway.

Breaking free from autopilot mode requires effort and intentionality — but it’s worth it! By being more mindful of our thoughts and actions throughout the day, we can start living a more purposeful life filled with joy and satisfaction.


The dangers of living on autopilot

Living life on autopilot mode may seem like an easy way to get through each day, but it can actually be quite dangerous. The main danger of living on autopilot is that you are not fully present in your own life. When we live on autopilot, we become disconnected from our emotions and begin to lose touch with what truly matters to us.

Another danger of living on autopilot is that it can lead to feelings of boredom or even depression. When every day starts feeling the same, it’s easy for life to feel meaningless and unfulfilling. We start going through the motions without ever really experiencing anything new or exciting.

Living in a constant state of autopilot can also make us miss out on important opportunities for growth and personal development. It’s only by being fully present and engaged in our lives that we can recognize these opportunities when they arise.

Living on autopilot means missing out on the little moments of joy that make life worth living. By simply going through the motions each day, we fail to appreciate the small things that bring us happiness, whether it’s a beautiful sunset or a good conversation with a friend.

In short, while living life in autopilot mode may seem like an easy option at times, it comes with many risks and potential drawbacks, including feelings of disconnection from ourselves and others, missed opportunities for growth and development, and a lack of appreciation for simple pleasures.

How to get out of autopilot mode

Are you tired of feeling like you’re just going through the motions? Are your days starting to blend together and feel unfulfilling? It’s time to break out of autopilot mode and start living with purpose. Here are some tips on how to do just that.

1. Start by recognizing when you’re in autopilot mode. Take note of moments where you feel like you’re just going through the motions without really thinking about or engaging with what you’re doing.

2. Shake up your routine. Do something different, whether it’s trying a new hobby or taking a different route to work.

3. Practice mindfulness. Engage fully in each moment and focus on the present rather than letting your mind wander into autopilot mode.

4. Set goals for yourself and actively work towards them. This will give you something concrete to focus on and help keep you from slipping back into autopilot mode.

5. Surround yourself with people who inspire and motivate you to live a purposeful life.

By implementing these tips, you can break free from autopilot mode and start living with intentionality every day!

Why it’s important to find your purpose in life

Finding your purpose in life is crucial for overall happiness and fulfillment. It’s the driving force behind everything you do, giving meaning to your existence. Without a purpose, life can feel meaningless and unfulfilling.

When you have a clear sense of purpose, it becomes easier to make decisions that align with your values and goals. You no longer waste time on things that don’t matter or bring you joy because you are focused on what truly matters to you.

Having a strong sense of purpose also helps during difficult times, as it provides motivation to keep pushing forward towards achieving your goals. When faced with obstacles or setbacks, having a clear understanding of why you’re doing what you’re doing can provide the strength needed to overcome challenges.

Furthermore, finding one’s purpose often leads individuals towards their passion, which opens doors for creativity and innovation in different aspects of their lives.

Knowing your purpose in life brings clarity and direction, making every moment more meaningful while guiding us toward our ultimate desired outcome in life.

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Tips for fulfilling your purpose in life

Here are some tips for fulfilling your purpose in life:

1. Follow Your Passions: Pursue what you love and what you’re passionate about. When we do things we enjoy, it gives us a sense of fulfilment and satisfaction.

2. Set Goals: Setting goals is crucial when it comes to finding our purpose in life. It helps us stay focused, motivated, and accountable.

3. Be persistent: Life can be challenging, but persistence pays off. Keep pushing towards your goals, even when the going gets tough.

4. Embrace Failure: Failure is part of the journey to success; don’t let it discourage you from pursuing your dreams.

5. Take Action: Don’t just sit around waiting for opportunities to come knocking on your door; create them! Take action towards achieving your goals every day.

6. Surround Yourself with Positive People: The people we surround ourselves with have a huge impact on our lives and mindset; choose wisely!

7. Practice Gratitude: Being grateful for what we have keeps us grounded and appreciative of life’s blessings while striving towards our goals.

Remember that finding our purpose takes time, effort, patience, and lots of self-reflection; embrace the journey!


In today’s fast-paced and ever-changing world, it is easy to fall into the trap of living on autopilot. However, when we do this, we miss out on so many opportunities to fulfill our purpose in life.

Getting out of autopilot mode requires us to be more present in our daily lives and make conscious decisions about how we spend our time. It may not always be easy, but by making small changes every day, we can gradually break free from the monotony of routine and start living a more fulfilling life.

Finding your purpose in life is an essential part of this process. When you have a clear sense of what you want to achieve and why it matters so much to you personally, it becomes easier to stay motivated, even when things get tough.

Ultimately, remember that there is no one-size-fits-all approach to fulfilling your purpose in life. Everyone’s journey will look different. So experiment with different strategies until you find what works best for you!

By following these tips for getting out of autopilot mode and finding your purpose in life, you’ll start waking up each morning feeling energized and excited about what lies ahead!

Curiosity Is A Vital Component Of Growth

Are you curious about curiosity? It’s not just a fleeting feeling or momentary interest – it’s a vital component of personal and professional growth. Curiosity drives us to explore new ideas, question assumptions, and seek out knowledge beyond our comfort zones. But how exactly does curiosity benefit us? And how can we cultivate more of it in our lives? In this blog post, we’ll dive deep into the world of curiosity, exploring its benefits and sharing tips on how to be more curious every day. So sit back, get comfortable, and let your curiosity lead the way!

What is Curiosity?

Curiosity is the innate human drive to seek out new knowledge, experiences and perspectives. It’s what compels us to ask questions, challenge assumptions, and explore the world around us. At its core, curiosity is about being open-minded and willing to learn.

Curiosity can take many forms – it might be a fascination with science, a passion for travel or an interest in other cultures. But no matter how it manifests itself, curiosity always involves a sense of wonder and exploration.

One of the most exciting things about curiosity is that it never ends – there’s always something new to discover or learn more about. Whether we’re exploring our own interests or delving into unfamiliar topics, there’s always room for growth and discovery when we follow our innate sense of curiosity.

So if you’re looking to expand your horizons and embrace new opportunities for personal growth and development, look no further than your own natural sense of curiosity!

The Benefits of Being Curious

Being curious is more than just a personality trait. It has numerous benefits that can help you grow and succeed in many areas of your life. Curiosity helps to expand your knowledge, improves problem-solving skills, and enhances overall well-being.

When you’re curious, you tend to ask more questions and seek out answers to things that interest you. This exploration leads to gaining new knowledge and understanding about different subjects which can lead to personal growth.

In addition, curiosity also helps with creativity and innovation. When someone is naturally curious about something they’re working on, they are likely to approach it from various angles which could result in unique ideas or solutions.

Moreover, being curious keeps the mind active and alert as it requires mental stimulation through learning. Keeping the brain engaged through continuous learning over time may even help prevent cognitive decline later in life.

Incorporating curiosity into your daily routine will ultimately lead to personal growth both intellectually as well as emotionally by developing an open-minded attitude towards new experiences or ideas!

How to Be More Curious

If you want to be more curious, the first step is to cultivate an open mind. This means being willing to question assumptions and explore new ideas without judgment or preconceived notions.

One way to do this is by exposing yourself to different perspectives and experiences. Read books on topics outside of your comfort zone, travel to new places, or try a hobby you’ve never considered before.

Another strategy is to ask more questions. Instead of automatically accepting information at face value, challenge yourself to dig deeper and seek out additional facts or alternative viewpoints.

You can also practice active listening when engaging with others. Rather than just waiting for your turn to speak, focus on really hearing what the other person has to say and asking follow-up questions that show genuine interest in their perspective.

Don’t be afraid of failure or uncertainty. Curiosity often involves taking risks and stepping into the unknown, but it’s through these challenges that we learn and grow the most as individuals. So embrace the unknown with an open mind and see where curiosity can take you!


Curiosity is a vital component of growth. It fuels our desire to learn and explore, leading to new experiences and opportunities for personal development. Being curious helps us stay open-minded, creative, and adaptable in an ever-changing world.

By embracing our natural sense of wonder and questioning everything around us, we can unlock the doors to unlimited possibilities. So let’s practice being more curious every day by asking questions, seeking out new knowledge and experiences, and never losing that childlike sense of wonder.

Remember that curiosity is not just the key to personal growth but also crucial for success in any field or profession. As Albert Einstein once said: “I have no special talent; I am only passionately curious.” Let’s all embrace our inner curiosity today!