This & That Inc.

This & That requires a new logo and supporting identity system for the launch of their online store. In addition to digital applications, a 1-colour version of the mark will be required for laser engraving on wood and metal.

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Challenge

This & That requires a new logo and supporting identity system for the launch of their online store.

Credits

This project was created at JideDCI Design Studio in 2022
Creative Director / Brand Designer: Babajide Olowookere

Logotype variations

1. Logo and high-level style guide
2. Visuals of the logo used on Social Media

Outdoor Advertising

Other executions and mockups.

Colour Guide

Stellenbosch Triennale: Toolkit Design

The Stellenbosch Triennale, brainchild of the Stellenbosch Outdoor Sculpture Trust, is an international multidisciplinary art showcase placing creativity in critical dialogue with the society that fosters and exhibits it. The extended event is extraordinary in terms of its international reach and the extent of art on show.

Credits

Created at Big Ambitions South Africa, 2020
Creative Director / Brand Designer: Babajide Olowookere

Toolkit

South Africa is Travel Ready: Ad design for Gautrain Station

A new PR and communications collaboration has been launched by influential agencies in the tourism and hospitality space. The aim of the collaboration is to put weight behind South Africa’s inbound tourism industry’s efforts to open the country to international tourism.

Credits

Created at Big Ambitions South Africa, 2020
Creative Director / Brand Designer: Babajide Olowookere

Signage