Development Promotions Rebrand: Visual Identity

Specialise in the promotion and marketing of leading international travel products, on a representation or General Sales Agency basis.

As part of our new visual identity redesign in May 2017, we launched a new brand identity to reflect the ongoing growth of Development Solutions. Our diverse brands offer unique and reputable travel opportunities: cruising, exploration, luxury travel, small group touring as well as accommodation and sightseeing in the East and Australasia.

With an extensive cruising portfolio includes popular cruise lines for families, couples and individuals as well as high-end luxury, river cruises, canal barging and expedition cruises. We offer cruises worldwide including: Antarctica and the Arctic, the Norwegian coast and fjords, Mediterranean, the Far East, Pacific, Caribbean, North and South America.

Challenges

Update Development Promotions’s brand identity to reflect our evolving brand, as well as increase the visual weight of our previous logotype, which wasn’t legible at smaller sizes.

Credits

Created at Big Ambitions South Africa, 2017
Creative Director / Brand Designer: Babajide Olowookere

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Construction

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Corporate typeface

ITC Avant Garde Gothic LT | MONTSERRAT

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Color palette

Applications

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Campaign: #Holidayyourway

Collaborators: Babajide Olowookere | Steph Reinstein | Roland Muller

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Campaign: High Five High Seas

Logo design: Babajide Olowookere

Flyer Design