Rutty Bags: Logo design

Casual hand bags, purse, food bags, pack packs, luggage, travelling bag, school bags, cross – over bags, Zipper phone purse.

As part of our new visual identity design, we launched a new logo to reflect the ongoing hand-made growth of Rutty Bags. In 2016, Rutty Bags launched to cater for customers who needs quality over quantity.  Today, we’re a in the process of securing grant to expand our bag production reach.

Challenges

Create Rutty’s Bags logo to reflect our evolving brand, as well as increase our top of the mind awareness.

Credits

This project was created at JideDCI Design Studio in 2016
Creative Director / Brand Designer: Babajide Olowookere

JideDCI_ruttybays

Logotype variations

Rutty Bags logo is presented in two versions: the logotype or the Logo Bit. Their use is interchangeable.

Colour

To create consistency, our logotype is always used in white, black & pink.

Business Cards

Flyers