SATSA Rebrand: Visual Identity

SATSA is a member-driven association that offers inbound tourism services companies the highest level of quality in the tourism industry.

Provide buyers with quality advice and references to assist them in making an informed decision in their selection of suppliers.

Challenges

Creation of a new look and identity for SATSA, formerly the Southern African Tourism Services Association.

Enhance SATSA visual identity and branding to reflect our position in the industry as a member-driven association that offers inbound tourism services companies the highest level of quality in the tourism industry.

Credits

Created at Big Ambitions South Africa, 2019
Creative Director / Brand Designer: Babajide Olowookere

Construction

Corporate typeface

Nevis | AvenirNext LT Pro Regular and Bold

Color palette

Applications

Logo Design: SATSA 50 years of thought leadership

Logo design: Babajide Olowookere

Brochure