Archives

Infographic Design

Showcasing brands with beautiful visuals, taking their story beyond words with infographics.

Credits

Created at Big Ambitions, South Africa
Creative Director / Brand Designer: Babajide Olowookere

Infographic

DCI STOCK IMAGES

Creating a platform for random pictures.

Credits

Creative Director / Photographer: Babajide Olowookere

Stellenbosch Triennale: Toolkit Design

The Stellenbosch Triennale, brainchild of the Stellenbosch Outdoor Sculpture Trust, is an international multidisciplinary art showcase placing creativity in critical dialogue with the society that fosters and exhibits it. The extended event is extraordinary in terms of its international reach and the extent of art on show.

Credits

Created at Big Ambitions South Africa, 2020
Creative Director / Brand Designer: Babajide Olowookere

Toolkit

South Africa is Travel Ready: Ad design for Gautrain Station

A new PR and communications collaboration has been launched by influential agencies in the tourism and hospitality space. The aim of the collaboration is to put weight behind South Africa’s inbound tourism industry’s efforts to open the country to international tourism.

Credits

Created at Big Ambitions South Africa, 2020
Creative Director / Brand Designer: Babajide Olowookere

Signage

Clemco Consult: Visual Identity Design

Accounting

Provides world-class analysis and clear solutions in Auditing, Advisory, Taxation and Business Services for companies in Africa and around the globe.

Credits

Created at Johannesburg South Africa, 2017
Creative Director / Brand Designer: Babajide Olowookere

Applications

Signage

Website Design

Car Branding

1703: Logo Design | Packaging | Signage

Beauty Salon

Our salon provides fabulous shaving, hairdressing, and stylish results. The team is built up of trained stylist with years of experience in all aspects of hairdressing including hair extensions, and bridal hair. Our manicurist also offers nail treatments.

Challenges

Creation of a new cosmetics look and signage.

Credits

Created at Johannesburg South Africa, 2016
Creative Director / Brand Designer: Babajide Olowookere

Cosmetics Tube Packaging

Signage

Shopping bag

SATSA Rebrand: Visual Identity

SATSA is a member-driven association that offers inbound tourism services companies the highest level of quality in the tourism industry.

Provide buyers with quality advice and references to assist them in making an informed decision in their selection of suppliers.

Challenges

Creation of a new look and identity for SATSA, formerly the Southern African Tourism Services Association.

Enhance SATSA visual identity and branding to reflect our position in the industry as a member-driven association that offers inbound tourism services companies the highest level of quality in the tourism industry.

Credits

Created at Big Ambitions South Africa, 2019
Creative Director / Brand Designer: Babajide Olowookere

Construction

Corporate typeface

Nevis | AvenirNext LT Pro Regular and Bold

Color palette

Applications

Logo Design: SATSA 50 years of thought leadership

Logo design: Babajide Olowookere

Brochure

Development Promotions Rebrand: Visual Identity

Specialise in the promotion and marketing of leading international travel products, on a representation or General Sales Agency basis.

As part of our new visual identity redesign in May 2017, we launched a new brand identity to reflect the ongoing growth of Development Solutions. Our diverse brands offer unique and reputable travel opportunities: cruising, exploration, luxury travel, small group touring as well as accommodation and sightseeing in the East and Australasia.

With an extensive cruising portfolio includes popular cruise lines for families, couples and individuals as well as high-end luxury, river cruises, canal barging and expedition cruises. We offer cruises worldwide including: Antarctica and the Arctic, the Norwegian coast and fjords, Mediterranean, the Far East, Pacific, Caribbean, North and South America.

Challenges

Update Development Promotions’s brand identity to reflect our evolving brand, as well as increase the visual weight of our previous logotype, which wasn’t legible at smaller sizes.

Credits

Created at Big Ambitions South Africa, 2017
Creative Director / Brand Designer: Babajide Olowookere

development_promotions

Construction

development_promotions

Corporate typeface

ITC Avant Garde Gothic LT | MONTSERRAT

development_promotions
development_promotions

Color palette

Applications

development_promotions

Campaign: #Holidayyourway

Collaborators: Babajide Olowookere | Steph Reinstein | Roland Muller

development_promotions

Campaign: High Five High Seas

Logo design: Babajide Olowookere

Flyer Design

Rutty Bags: Logo design

Casual hand bags, purse, food bags, pack packs, luggage, travelling bag, school bags, cross – over bags, Zipper phone purse.

As part of our new visual identity design, we launched a new logo to reflect the ongoing hand-made growth of Rutty Bags. In 2016, Rutty Bags launched to cater for customers who needs quality over quantity.  Today, we’re a in the process of securing grant to expand our bag production reach.

Challenges

Create Rutty’s Bags logo to reflect our evolving brand, as well as increase our top of the mind awareness.

Credits

This project was created at JideDCI Design Studio in 2016
Creative Director / Brand Designer: Babajide Olowookere

JideDCI_ruttybays

Logotype variations

Rutty Bags logo is presented in two versions: the logotype or the Logo Bit. Their use is interchangeable.

Colour

To create consistency, our logotype is always used in white, black & pink.

Business Cards

Flyers