March 22, 2023

Taking your visual marketing back to basics

by Jide_DCI in Branding, Creative, Design, Marketing

In today’s visually-driven world, it can be easy to get caught up in the latest trends and cutting-edge techniques when it comes to marketing your brand visually. However, sometimes it’s important to take a step back and focus on the basics to get a fresh view of your brand. Here are some ways you can do that.

On a budget? Rethink your image sources

There are several ways to create visually appealing content without spending a lot of money or hiring a professional photographer. One option is to use stock images. Additionally, you can find free vector graphics and images online that can be used for website design or social media posts.

Another low-cost approach to obtaining high-quality images is to create them yourself. Online tutorials can teach you the basics of photography and design, enabling you to develop on-brand pictures that help you stand out.

Make the most of your images

Using high-resolution photos is one area where you should not take shortcuts. High-quality images can give your visuals a professional look, setting you apart from competitors. Being original with your visuals is also essential; feel free to think outside the box and experiment with new ideas. Finally, always conduct visual tests before launching a campaign, testing how your visuals appear on different devices and browsers and ensuring they load quickly and appear sharp in all sizes.

When it doubt, keep things simple

Less is more in visual marketing because a cluttered design can detract from the intended message. When too many elements compete for attention, it can be difficult for the viewer to focus on the most important information. A minimalistic approach draws the viewer’s attention to the critical message or image, which can be more impactful and memorable. A simple design can also convey a sense of professionalism and attention to detail. Ultimately, visual marketing aims to communicate a message or idea effectively, and a less-is-more approach can be a powerful tool in achieving that goal.

Be consistent

Consistency is a crucial aspect of visual marketing that involves using the same colours, fonts, and design components across all your marketing materials. This creates a professional look for your brand and helps customers easily recognise your products. It’s also important to be consistent in the message you want to convey. If your graphics are disorganised, it can be difficult for customers to understand your message. So, keep your message simple and clear and make sure it matches the graphics you’re using. Maintaining consistency in these two areas can create a strong visual identity that will appeal to your target audience.

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