Empathy

Glad you’ve scrolled to this page. Really glad.

Because this is where things shift from theory to practice.

You’ve made it here because you don’t just want to market better. You want to understand better. You want to build something meaningful. You care enough to stop and ask what your customer is really going through.

This guide is not for everyone.

• It’s for those who believe marketing is more than persuasion.
• For leaders who want their brand to mean something.
• For strategists tired of noise and gimmicks.
• For professionals who care about people, not just performance.

If that sounds like you, you’re in the right place.

Babajide Olowookere is a creative digital marketing and strategy lead who believes brands should behave like people: with clarity, purpose, and empathy.

With over a decade of experience across marketing, digital strategy, branding, and leadership, Jide helps organisations move from noise to meaning. He’s worked with both traditional businesses and modern startups, guiding them through the shift from transactional communication to transformational storytelling.

Based in the UK, by way of South Africa and Nigeria, Jide brings a global perspective and a grounded approach. He leads with questions, listens with intent, and delivers with focus. He’s known for cutting through fluff, challenging assumptions, and bringing humanity back into the boardroom.

He believes marketing is not about saying more, but about saying what matters and backing it with how you show up. He currently serves as Digital Marketing & Strategy Lead at The Astute Group.